Director, Marketing and 通信


职称
Director, Marketing and 通信

报告
Senior Vice President, Operations and 通信

Number Of Direct Reports
2

部门
通信

函数
Advertising, Marketing, and 通信

地点:
华盛顿特区.C. 是首选. Chicago, IL area will be considered.

更新日期
2/8/2022


组织
The Portland 水泥 Association (冰球突破), 成立于1916年, 是首要的政策, 研究, 教育, and market intelligence organization serving America's 水泥 manufacturers. 冰球突破 supports sustainability, 创新, and safety while fostering continuous improvement in 水泥 manufacturing, 分布, 基础设施, 和经济增长.

职位概要
市场推广总监负责支持高级副总裁, Operations and 通信 across all 冰球突破 广告, 市场营销, and 沟通 platforms - including digital and 社交媒体 channels, 面对面, 虚拟, video, 打印, 等. In addition to managing the day-to-day, 导演, 维护和更新冰球突破市场和沟通活动的所有绩效指标. The position has a lead role in curating and developing content from within 冰球突破, across its member companies, as well as with other outside resources. 该职位还在活动、产品和促销的项目管理中担任领导角色.

总监将阐明如何传达冰球突破使命的本质的清晰愿景, 愿景, 以及品牌定位,通过引导在所有传播渠道中创造引人注目的内容. 主管将传达组织的激情和独特的利基,并向内部和外部成员传递组织身份的凝聚力.

The Director continues development strategically and tactically, of 冰球突破's successful Shaped by 混凝土 campaign. 该主任还将是协调冰球突破碳中和路线图的主要贡献者. 董事还将作为执行与冰球突破通信委员会成员关系的战略伙伴, 在推进路线图成功度量的实现沟通方面,组织的任务工作的中心是什么.

总监还与第三方供应商合作和管理,以确保网络基础设施保持最新,并与冰球突破的战略业务需求和行动保持一致, including the 研究 and recommendation of new products and services.

The Director has a deep knowledge of all current 市场营销 and 沟通 platforms, 除了最佳做法,有效和高效地整合所有竞选活动. 主管具备制定内部和外部战略和战术所需的技能, inclusive of the association's branding, 市场营销, and 沟通 goals. The Director also has a track record as an innovative and strategic thinker, 谁曾为协会和行业的目标指导和实施过整合营销和沟通计划.

The Director leverages a variety of 市场营销, 沟通, and 广告 mediums and 分布 channels for the best possible exposure and impact; providing significant experience in leveraging emerging trends and 新技术, integrating targeted approaches to engage users.

Position Responsibilities

  • 总监阐明了如何传达冰球突破使命的本质的清晰愿景, 愿景, 通过“混凝土塑造”(Shaped by 混凝土)活动,引导创作有关组织和行业工作的引人注目的故事, 在其他渠道.
  • 总监的主要工作重点是有效沟通冰球突破碳中和路线图实施的最新进展.
  • Works collaboratively with the Sr. VP, Operations and 通信 to create integrated, 具有相应目标的战略计划,反映了协会更大的战略和战术目标.
  • Works closely with subject matter experts, 高级职员, and association members to develop 沟通, 市场营销, 促销活动, and 广告 strategies together with creative content to support objectives on the 冰球突破网站、微网站、视频、数字、社交和印刷媒体等渠道.
  • Supports the strategy and manage the execution of media, 市场营销, and campaign plans.
  • Management of paid digital 广告 and search-engine 市场营销 项目.
  • Researches, writes, edits, and publishes high quality 沟通 content.
  • Collaborates with 导演, 媒体, and Public Relations to establish high-level press releases and newsletters.
  • Responsible for the development and oversight of all web copy, 电子邮件营销, 社交媒体的文章, 活动项目, 和推广al materials.
  • Helps develop and implement 冰球突破's content strategy and measures its performance.
  • Maintains a content database and resource file, with ongoing benchmarks for 测量 the performance of various department activities.
  • Manages the relationship with third party consultants, agencies, and creative vendors.
  • Handles all integrated 创意设计 and development projects.
  • 支持执行, monitoring and 测量 of 社交媒体 activity, Facebook等, YouTube, 推特, and other digital 沟通 channels.
  • Responsible for the 通信 budget. 努力的评论, 分析, and considers budget issues regarding vendor recommendations, providing clever recommendations.
  • 与员工协商,建立对新系统或流程改进的需求.
  • Assists 冰球突破 staff 在必要时, 通过技术设置, in-office and at 冰球突破 meetings and conferences, 在必要时.
  • 推荐营销和沟通策略以提高工作效率和工作流程.
  • Works collaboratively with all 冰球突破 departments and member company 沟通 teams.
  • 与老. 负责计划、分析、开发和实施项目、设计和指导方针的副总裁.
  • 这个角色与冰球突破的所有部门就各种营销方面进行协商,并根据需要制定促销宣传品.
  • 在所有媒体平台上构思和实施创新的营销和传播策略,持续提升冰球突破在全国的品牌认知度.

Reporting Relationships
Reports to Senior Vice President, Operations and 通信. Works on a consistent collaborative basis with 导演, 媒体 and Public Relations and 导演, 成员hip and Administrative Services.


Required Qualifications And Experience

  • Bachelor's degree in 沟通s, 市场营销, 广告, 新闻, or a related field is required. An advanced degree is 一个+.
  • 至少7 - 10年的沟通和营销领导经验, preferably within the 水泥, 混凝土, or construction industry.
    Other relevant backgrounds will be considered.
  • 精通各种媒体的市场营销、传播和内容开发.
  • Depth of knowledge in digital, 社交媒体, and traditional media including 市场营销, 和推广.
  • Demonstrated ability to provide management oversight, 领导, and direction with at least three to five years of significant supervisory experience, including experience creating and managing a budget.
  • 在网站和社交媒体平台上管理在线付费广告项目的经验, as well as search-engine 市场营销 campaigns.
  • Significant experience with 面对面 and 虚拟 event management
  • Exceptional attention to detail, with an eye for quality control and maintaining 冰球突破 branding, 创意设计, and content consistency in electronic, 打印ed and digital deliverables.
  • 具有将复杂信息可视化和传达给具有不同水泥知识水平的受众的专业技能, 混凝土 and related industries.
  • Exceptional writing and grammatical skills (following AP style). 有丰富的书面、电子和在线写作经验.
  • Able to 研究 and track down content, with a talent for translating complex issues for clear and compelling deliverables.
  • 负责品牌管理与传播的战略规划与实施, including broadcast development and 分布.
  • Is a 解决方案-based leader who champions strategic, data-informed decision making, industry best practices, and an ethos of continuous improvement and transparency.
  • The Director has experience supervising a staff as well as external, strategic consultants and agencies.
  • 授权与高级经理协商,优化沟通团队的组织设计/功能对齐. VP.
  • 对冰球突破的使命和愿景的承诺和热情,以沟通和激发对其使命的激情, 历史, 愿景, 项目, and fundamental strengths of the 水泥 and 混凝土 industry.
  • 在招聘和培养优秀人才方面有着良好的记录,并能营造透明的工作环境,在这种环境中,共同掌权是成功的关键.
  • Ability to effectively manage contractors and vendors.
  • Demonstrated business acumen, including the ability to extract and analyze data to make effective, efficient decisions about strategy and process.
  • Must work well on a team, 为自己和沟通团队有效地安排和跟踪任务的优先级, and consistently meets deadlines.
  • 必须有敏锐的理解和持续的愿望,保持最新有效的沟通工具用于生产, 测量, and delivering compelling content to target audiences.
  • 知识, 理解, and hands-on experience with IT, 新技术, 解决方案, equipment---including hardware, software and digital components, 一个+.

工作条件
Travel estimate: 10%-20%. When not traveling, works from the 华盛顿特区.C. 办公室的位置. Weekend and evening work hours will be necessary on occasion.

Additional Information 

这个导演, 市场营销和沟通工作描述描述了该职位职责的一般性质. 本文所提供的信息并不一定涵盖该职位的所有方面,也不打算是所有预期任务和职责的完整列表. Additional responsibilities and elements of the description may be added, 改变了, or deleted by management, at any time either in writing or verbally.


Equal opportunity employer: Minority/Female/Disability/Veteran




To apply, submit a cover letter and resume to HRMailboxDC@水泥.org